Analysis: A Bumpy January for the Sussexes
Sixth reset's the charm? We take a look at 2024 so far for Harry, Meghan and Brand Sussex
Hello Dear Readers and welcome to February’s Analysis of the Month, an installment where we really dig into things. So please enjoy, share and subscribe.
I hope everyone’s had a great January. You know who hasn’t had the smoothest of weeks? The British Royal Family. A scheduled abdominal surgery plus treatment for an enlarged prostate has taken two of the Firm’s most recognizable members out of commission for several weeks and months.
We’ve received some media briefings from Buckingham Palace (King Charles would refrain from carrying out royal engagements for as long as a month as he recovers from his a medical procedure) and Kensington Palace (Princess of Wales was back home and healing). Aside from that, there hasn’t been that much “new” royal news. Though there has certainly been much to discuss from Camp Sussex.
The Year of [Insert Word Here]
In late 2021, Sussex biographer Omid Scobie heralded the coming 2022 year as the Sussexes’s “Era of Visibility”. Notwithstanding the now-cancelled Archetypes, 2022 saw little professional content from the Sussexes and the tail of end of the year was bookended by Queen Elizabeth’s death. The Year of Visibility took a backseat to the ascension of King Charles III.
In late 2022 after funeral proceedings concluded and England had a new King, The Sun had an exclusive into the strategy of the Sussexes: The coming year, 2023, was to be the “Year of Reconciliation” with Harry’s family. Well placed briefs were provided to anyone press who’d listen: The Sussexes were trying to tone down their Netflix docuseries and Harry’d requested an 11th hour re-write to soften the passages in Spare. No such reconciliation came in 2023.
In late 2023, Us Weekly, a magazine that has received many an exclusive from the Sussex camp had a new theme for 2024: The Year of Redemption. From the Africa Parks (more on this later, this will be its own separate newsletter) controversy to a Netflix exec swearing we’re definitely going to see some real content four years into their deal, 2024 is giving me a sense of deja vu. Read on for my thoughts to all the things that have happened last month to the Sussexes, where and when I cut them some slack and what the various events this year thus far means for 2024: Year of Redemption being a success.
If 2024 is the Sussexes’s “Year of Redemption”, then HRH Royal Tea’s slogan is “Year of Royalty”. For 2024, I made a pledge to try and keep discussions to the Sussexes focused: If there was something newsworthy to say about them that correlated with the Royal family or the British press, I’d cover it. That’s why we did a deep dive on the Lilibet name drama. But their “appearance” in Jamaica to me, initially, didn’t warrant its own post.
“Harry and Meghan go to the premiere of a movie they have no association with” wasn’t interesting to me. What was interesting to me was Meghan, the Duchess of Sussex once again not being by Harry’s side days earlier on what was billed as a big night for him. For a refresher on my thoughts on this peculiar phenomenon (Meghan’s absence for Harry’s milestones while he seems to show up for her), please read our newsletter from July of last year linked below.
In a similar vein, news this week of yet another senior manager quitting Archewell (the Duke and Duchess of Sussex’s media company) after they’d already lost five senior execs in 2023 wasn’t newsworthy to me because it’s the same old-same old. The Sussexes shed staff like a postpartum mother sheds hair.
What was interesting, and what will always capture my thoughts is what this means for their contract with Netflix and their future writ large as the royal shine fades.
A Bumpy start to 2024
I shared my thoughts on Harry’s Legends of Aviation award last month:
The “Living Legends of Aviation Awards” are produced by the Kiddie Hawk Air Academy, a nonprofit whose mission is “introducing, educating, and sparking children’s interest in aviation”. The press release says the awards are meant to highlight people who have made various contributions to the field, including “pilots who have become celebrities and celebrities who have become pilots.” Previous honorees include William Shatner, Angelina Jolie, Kenny G, Morgan Freeman, Tom Cruise, Harrison Ford and John Travolta. In 2019, Amazon founder Jeff Bezos was presented with the Jeff Bezos Freedom’s Wings Award (my eyes are rolling) for “advancing the principles of freedom in business and his personal endeavors”. Or put more simply: Charging tens of millions of dollars to other civilian billionaires so they get a front row seat to get launched into the atmosphere?
This event is for networking and for donors to schmooze with celebrities. The host of the show, Travolta, is a previous honoree and also repped by WME, Meghan Markle’s talent agency. This award show isn’t affiliated with any of the branches of the Armed forces. Nor are there any listed metrics for what classifies as “extraordinary contributions”. So no one should be upset about Prince Harry “stealing the honor” from a more “deserving” pilot. This is one of those times where the British Press is doing way too much to discredit Harry for the sake of clicks.
I feel sort of similar about their appearance in Jamaica.
When pictures began rolling in of Harry and Meghan arriving at the red carpet of One Love in Jamaica, the first words that came out of my mouth weren’t “They shouldn’t be there”. It was “Why? Why were they there?” Two days prior, Meghan’d said she couldn’t accompany Harry down the way to Beverly Hills to see him pick up his award because they had a sick child. But here they were, halfway across the world. Perhaps their child made a miraculous recovery and Meghan felt comfortable leaving them with her mother Doria Ragland.
No, what made me write this analysis was it’s an open secret Netflix wanted Harry and Meghan to promote their docuseries, Harry and Meghan, and the Sussexes weren’t interested. They gave no print interviews to bring buzz to the show’s premiere. They had no tv appearances to talk up their first big offering with the streaming platform. In my opinion, the lack of promotion ultimately hurt the Sussexes as the docuseries disappeared from the Netflix Top 10 just as quickly as it appeared. As the Sussexes were nowhere to be found and had no interest in talking about the process/content of the series, viewers and reviewers alike had no choice but to do it for them. And they weren't kind.
The Harry and Meghan docuseries wasn’t the only feature the Sussexes outright ignored and refused to promote. Live to Lead, a documentary they sold to Netflix, was released in late 2022. It went nowhere and didn’t even rank in the Top 100 charts after it was released. Heart of Invictus, a documentary on the Invictus Games, the organization Harry’s most proud of? Nary a peep from the Sussexes. A perplexing choice as the 2023 Invictus Games in Dusseldorf occurred a few short weeks after the documentary premiered. You’d think, if Harry and Meghan really wanted to do right by their “baby” and set it up for success, they’d do everything they could to get eyes and ears on this competition. Invictus is a charity that depends on taxpayer funds and donations to stay afloat. What better way to help with that than publicizing a documentary on the world’s leading streaming platform? But Harry nor Meghan were anywhere to be seen, despite being executive producers themselves.
So while I’ve made the argument that Harry and Meghan are celebrities now and free to do whatever they want, can everyone understand why my first thought was “Why” when I saw them on the red carpet for One Love? Why did a couple too gun-shy (or perhaps disinterested) to promote their own projects, go out of their way, fly ten hours to Jamaica for a film they had nothing to do with? What was so great about One Love they bucked their own trends for ignoring their own offerings on Netflix?
And how do the higher ups at Netflix feel about them flying in to support a direct competitor (Paramount) whilst going dark in promoting shows they paid millions to stream exclusively? Putting on a big ball gown and showing up to a theater to sit in the seventh row? Surrounded by the public who are wearing baseball hats and sweatpants?
What did this appearance “do” for their “brand”? How is this going to help them make their Year of Redemption successful?
While I don’t have all the answers, I do have some theories. But first, lets take a look at how another couple handled their own Netflix offering.
The Sussexes have been compared to the Obamas in regards to their big, tentpole media deals but another couple is giving them a run for their money. Compare the publicity blackout approach of the Sussexes to another famous twosome hailing from England: David and Victoria Beckham. The Beckhams partnered with Netflix on a lucrative deal around the same time as the Sussexes in 2020. Like the Sussexes, Posh and Becks signed up to showcase a behind the scenes look at their life, titled Beckham. To promote the show, a lavish London premiere in Mayfair was held and it was Beckham family affair.
David, Victoria, their children and their children’s partners all came out to support the premiere of the show. Each spoke to reporters on the blue carpet ensuring that available sound bites could be used in newspapers, magazines and entertainment shows. And the promotion didn’t stop after the premiere. During a separate event for the launch of his three fragrance line, Beckham shared that filming this documentary was like a “rollercoaster” but he was “proud of its success” and the documentary going to number one on the Netflix charts.
And we haven’t even gotten to the extra promotion Posh and Becks did on their respective Instagram accounts. All in all, they promoted the hell out of this special and it paid dividends.
During Netflix’s earnings call on October 24, 2023 Netflix co-CEO Ted Sarandos stated that the documentary was a resounding success:
“David Beckham is one of the biggest stars in the world, and his documentary on Netflix brought him almost 0.5 million new social media followers in a week”.
He made the comment about Beckham gaining followers while answering an analyst question on Netflix’s third-quarter earnings regarding Netflix’s sports strategy. Sarandos also told listeners the company was “having a big impact on sports through the thing that we’re most great at, which is the drama of sport.” 500,000 new followers in just one week is nothing to turn your head at. In an era where celebrities are also having to become part-time influencers, the Beckham-Netflix partnership boosted his brand, that of his wife Victoria and made Netflix very happy. This can’t be overstated.
Three short months later, the fruits of their labor continued. Posh and Beck’s “working class” row on their show made them the stars of a hilarious and viral Uber Eats commercial that’s airing during the Super Bowl.
Says one local exec who’s worked on Super Bowl spots:
When it comes to making serious money at Sunday’s Super Bowl, you’d be much better off appearing in commercials than on the field. (And you’d have less chance of getting your collarbone broken.) Members of the winning football team will take home a bonus of $102,000, but that windfall pales in comparison to the cash being generated by the commercials.
A single 30-second spot costs an advertiser around $4.5 million, so it’s no surprise that the celebrities who, more and more, are appearing in them also collect a big payday.
“It ranges from $500,000 to $2 million depending on the commercial and the celebrity,” says one local ad exec who’s worked on Super Bowl spots.
Due to the Netflix documentary, the Beckhams’s star power was amplified. “Be Honest” went viral, Uber Eats took notice and gave them a huge payday. Over 115 million people watch the Super Bowl every year and every one of those is a potential consumer. Suffice it to say, this is yet another example of how different the Sussexes and the Beckhams operate. [For more on their estrangement, read last summer’s newsletter below.]
The Sussexes are loathe to promote their offerings. So how else are they supposed to make money? Sponsored content.
Last year in August, Meghan was “spotted” walking in Montecito with her left coat sleeve conveniently rolled up to show off her wrist. Taped to it was Calm sticker (that hasn’t been seen since). At the time it read as a garden variety paparazzi stroll for cash.
This sticker stroll was out of the blue and random, just like their Jamaica appearance. Which leads me to believe, the One Love red carpet was a paid appearance for the Sussexes.
As an example, during Paris Fashion Week and New York Fashion Week celebrities, socialites, and influencers take up all of the prime front row seating during shows. But what most people don't realize is celebs are being paid to simply sit here and watch the roughly 10-minute-long runway show.
Back in 2012, The Hollywood Reporter put together a quick list of celebs who use their presence to get a pay day during Fashion Week. Cameron Silver, the owner of LA's high end vintage boutique Decades, was the only fashionisto in the article to go on the record about what insiders already know:
“[Brands] fly [celebs] out and put them up, and offer a nice Paris or Milan holiday, unless they're contractually obliged to attend. Others pay them an appearance fee.”
Here's what some A-list names get to attend the shows, according to The Hollywood Reporter:
Beyoncé: Fashionista.com published a fee list in 2010 indicating that Beyoncé received up to $100,000 to appear in a front-row seat.
Rihanna: one unnamed British publication reports she was paid about $97,500 to attend Karl Lagerfeld's fall 2012 show in Paris.
Jessica Chastain: It's rumored she was paid $800,000 to do photo ops at last year’s Armani Privé show—but a stylist insider says, “Of course, a lot of shows do pay, some more than others —$800,000 is totally exaggerated." (The fee likely was closer to $80,000.) Other Armani loyalists include Anne Hathaway and Cate Blanchett.
Chloe Sevigny’s $65,000, per a U.K. pub, is in keeping with industry averages.
Blake Lively and Kim Kardashian are in the $50,000 range.
Advertisers know that the Sussexes sell papers. People love to defend them and love to hate them. Wherever they go, attention, headlines, write-ups and most importantly, clicks invariably follows, be they good or bad. So they’re striking while the iron is hot with paid appearances. And they aren’t the first royals to do so.
It’s common knowledge that after his abdication, the Duke and Duchess of Windsor supplemented their income by accepting bookings to attend film premiers while they lived in Paris. When the going gets tough, the tough sign up to the opening of any envelope.
So don’t make fun of them for doing this. They likely got a free plane ticket and vacation out of this trip. Their deals have not produced much and they have to make money somehow. On the deals front, I’ve come to expect grand statements teasing what’s to come. The question becomes, how much longer can we buy that more is coming? Because Dear Readers, I’m not quite to sure it’s going according to plan.
I’ll believe it when I see it
1 - On Wednesday, ahead of Thursday’s big public announcement (which included an update about Cameron Diaz and Jamie Foxx’s new movie and the new seasons of Bridgerton, and Squid Game), Netflix had a special event just for television press — and content chief Bela Bajaria took a moment to update everyone on the Duke and Duchess of Sussex’s upcoming projects at the streamer.
“They have a movie and a TV show and a couple of unscripted shows” that are in development at the streamer, she explained, per The Hollywood Reporter.
"They have a movie in development, a [scripted] series that they're working on. So all very early development, with a movie, a TV show, and a couple of unscripted shows. But yeah, the movie’s great," she also said, according to People.
Nothing instills confidence quite like everything on the slate being in “early development” upon entering the fourth year of a deal. We heard similar in November of last year at the Variety’s Power of Women red carpet when Meghan teased the projects she and Harry had on the horizon:
“[I want to make] things that make people feel — I was going say ‘good,’ but it’s more than that, things that make people feel something, right? And feel a sense of community,” she explained. “But we have so many exciting things on the slate. I can’t wait until we can announce them, but I’m just really proud of what we’re creating.”
2 - When the Duchess of Sussex’s partnership with premiere talent agency WME over nine months ago was announced, it was said the powerhouse agency team was to “focus on building Meghan’s global enterprise”.
Her team at WME will include power agent turned Endeavor CEO Ari Emanuel, Brad Slater, the rep and brand architect within the agency for Dwayne Johnson, and longtime Serena Williams agent Jill Smoller. Additionally, WME will assume representation of Archewell, her and Prince Harry’s content creation label. Film and television production, brand partnerships, and overall business-building will be explored. Acting will not be an area of focus.
The relationship signifies that Meghan is looking to zero in on her enterprise efforts. Her lifelong advocacy for women, mothers and girls will remain a thread in her professional work.
It make me cringe to say it but here goes: The relative dearth of global enterprise building and enterprise efforts is out of the ordinary for someone who has a team as experienced as this.
3 - A year ago on February 23, 2023 as the fallout from Spare still raged, a Sussex source told The Telegraph that Harry and Meghan were done looking back and focused on romcoms and “feel good” entertainment:
Now, the Duke and Duchess of Sussex plan to harness their own experiences as star-crossed lovers to make rom coms. The couple, who signed a multi-year deal with Netflix in 2020, are moving away from content about themselves and have several “fun” television series in the pipeline, the Telegraph understands.
“There will be more of a heavy focus on fictional, scripted content,” a source said. “It will be rom coms, feel good and light-hearted programmes.”
The couple will not appear on screen, instead adopting less time-consuming executive producer roles, which will allow them to pursue other projects and philanthropic work.
One year later, there is has been little to show for this pivot and no “feel good” entertainment to be seen. Some may want to blame it on the writers and actors strike that engulfed the industry last year, but that certainly hasn’t stopped others with their own Netflix deals from bringing out their own content.
4 - On October 22, 2022, almost a year and a half ago Meghan was Variety’s covergirl where she spoke about the upcoming content coming soon from Archewell:
For my husband, the Invictus Games have been such a huge piece of his life and his work, having been in the army for 10 years and working for the rehabilitation of wounded vets and their families. We talk about emotional injuries that come from those types of experiences. Those are love stories. For scripted, we want to think about how we can evolve from that same space and do something fun! It doesn’t always have to be so serious. Like a good rom-com. Don’t we miss them? I miss them so much. I’ve probably watched “When Harry Met Sally” a million times. And all the Julia Roberts rom-coms. We need to see those again.
5 - In August 2022, a sources close to the Sussexes said:
“Several projects are on the way at Netflix and will launch within a few months.”
Two things launched after that statement: Harry and Meghan and Live to Lead. A Netflix spokesperson around that time also said that “Archewell projects are indeed on the horizon.” I may be cynical, but I don’t think these big grand projects will come to fruition. Another reasoning for my cynicism? We heard verbatim during their tenure at Spotify.
6 - In February 2021, two months after their Spotify contract was announced, Meghan and Harry made a surprise appearance at Spotify’s Stream On event. Wearing a beautiful Oscar de la Renta lemon dress, Meghan, with Harry by her side, excitedly spoke about Archewell Audio, the production company they formed and how they were creating podcasts exclusively for Spotify.
In the Spotify Stream On video Meghan said: “We’re using podcasting to drive powerful conversations.”
Harry continues: “That inspire, challenge, and educate.”
Meghan added: “We created Archewell Audio to make sure that we can elevate voices that maybe aren’t being heard, and hear people’s stories.”
Harry then says: “And the biggest part of this is trying to create this community of where you can share. We encourage everybody else to then share their own vulnerabilities within that safe space.”
Powerful conversations. Elevating voices. Creating a community. We all know what happened two and half years later:
All of these stories about the Sussexes being incompetent bozos reflect terribly on Netflix and Spotify too. I never understood how the executives at those streamers could justify signing such lucrative deals with a couple who had no production experience, no known creative talent, and dubious “work” reputations.
They should never have signed them for such a huge deal without any indication that they could pull it off. The Obamas didn’t have any production experience either, but you look at their record and you know these are people who will get it done one way or another.
In slight favor of the Sussexes, a lot of people sign development deals that don't result in actual projects. See Phoebe Waller-Bridge. But what Meghan and Harry’s problem has always been is they overhype. They will save the world, vanquish the press, get revenge on the Monarchy, become thought leaders, humanitarians, philanthropists, and Hollywood power players, all the while celebrating their once-in-a-millenium love story. Their own PR overhyped them as media wunderkinds who would produce movies, shows, podcasts, etc.
The ideas they brought to Spotify and Netflix ranged from downright stupid to “eh, maybe someone would watch/listen to that” level. It’s clear these two companies wanted royal dirt. Even if Meghan and Harry had mediocre ideas, Netflix and Spotify were going to push for the controversial projects.
I’d watch a show of Harry, a prince, traveling around the US just learning about his new home. When he came to the rodeo in Fort Worth, I thought it was for a project like that. Prior to his becoming an angry sourpuss, he actually had a pleasant demeanor and could be funny and charming, though I’m finally accepting that a lot of this was down to Palace PR machinations. Meghan’d do perfectly fine with lifestyle, wellness, and cooking content. But my guess is they want more “impactful” projects than this, like the Obamas.
So, even though Netflix content chief Bajaria is saying the Sussexes are “working on a ‘bunch’ of new projects, with a movie and ‘unscripted’ shows in development”, I’m filing this under “I’ll believe it when I see it.” With barely any staff and zero creativity, it’s difficult to see how this time will be any different.
So, for Brand Sussex, will 2024 be the Year of Redemption? The Sussexes have now been on their own, making their own rules and doing what they wanted for four years.
Most content creators and production companies have to have had at least some success to keep getting the chance to make things, like a showrunner who has had one hit years ago but keeps getting pilots to produce because of that even if they aren't successful and don’t last long. Or be a production company responsible for running one big, ongoing thing. Or else they’re the type of vanity companies that some actors create for various reasons but don’t actually produce anything. Everyone else is constantly pitching stuff in order to make ends meet. Or putting on Youtube/TikToks of themselves.
It seems, and this is purely my opinion, the Sussexes expected to turn up and get paid for being themselves and not do very much work. This has been a consistent refrain from sources at Archewell, Netflix and Spotify. They produced 1.1 podcasts in 3 years whereas most successful ones produce something regularly - sometimes every day. And they aren’t getting as many resources and backing as Harry and Meghan received. I don’t understand them and it’s frustrating because the world was their oyster. They common talking point from the Sussexes in interviews was the British Royal Family/Firm spitefully refused to let them shine. Their projects weren’t prioritized because the Firm was jealous of being outworked. But then, when they have the freedom and chance to do almost whatever they want, they barely do anything. Without the backing of the Palace and aides, there isn’t much to show for their ingenuity. It’s why every three months or so, we get Twitter campaigns talking up what the “Palace missed out on” and “how great they could’ve been”. Four years from Sussexit, there hasn’t been anything done to compare to the “impact” of the Hubb Kitchen Cookbook rollout, a campaign that was already in the works before Meghan joined the family.
From what we know of them, if Spotify tried to give them “the lay of the land” then they’d have brushed it off because they know best. Meghan said she got no help at the beginning from the Firm but we also know from her own words and book that they did, she just didn’t like it so ignored it. Keeping in mind, this is the same individual who was “offended” when the Queen offered her Equerry who happened to be African, to help her adjust to royal life. For more on this, see the below newsletter.
The exact same thing probably happened again because Spotify had a lot riding on these two and would’ve wanted to support them. Even more mind-boggling, this is an industry Meghan grew up in. This is her wheelhouse
I actually don’t think Meghan’s main goal was to be an influencer-for-hire in Jamaica. She wouldn’t have married Harry if she was content and complete hustling around Toronto if that were the case. When she entered royal life, she probably thought her hustling, low rent Instagram days were over. Within the royal family and especially planning their ‘out’, she obviously wanted to be thought of in the mold of Michelle Obama, Angelina Jolie, Amal Clooney. Think high brow, prestige, A-list. ‘Important’ virtue signaling ‘activism’, speeches at the UN, prestige projects for Netflix and Spotify, glad handing with global philanthropists and major players.
From that to spon con on the socials, stickers and sitting in the seventh row in a movie theatre? She might have to do it for the cash, but I don’t think it’s where she wants to be, nor will she be happy or filled with fun about it.
And Harry? His priorities seem to be collecting invoices from lawyers.
Whilst I’d hoped the eye-watering one-million pound fee for withdrawing his case against the Daily Mail would temper his trigger happy need for litigation, Harry’s gonna Harry. After winning a “partial victory” against the Daily Mirror, he’s considering further legal action against them.
“The Duke has not accepted settlement offers and is prepared to go back into witness box if necessary, with only a quarter of his case determined”.
Goody. Because it worked out so well last time?
What happened to “The Duke believes that in pursuing the claim, he would have given “a continued platform to the Mail’s false claims” made two years ago”? Despite “winning” some of the claimants only received a fraction of what was originally offered, are in the red and on the hook for hundreds of thousands of pounds in bills. Harry’s going full steam ahead because for the majority of his life, the Palace machine was behind him doing most of the work and covering the bills. He still doesn’t understand that he’s on his own now.
If the Sussexes had people around them who understood the political landscape they would’ve told them to skip this opportunity in Jamaica because putting the Sussexes in situations where there’ll be comparisons to the monarchy never goes well. The goal should be to avoid conflict and the tenuous ties. If they wanted to get paid to attend a movie premiere, they should’ve made a deal to make an appearance at the premiere of the Color Purple in LA. Oprah Winfrey is an executive producer on the movie and they could be seen as “supporting their friend”. That would’ve been “on brand” for them as Tyler Perry was also in attendance.
They could’ve schmoozed with Steven Spielberg and all the other celebrities. Instead they flew to Jamaica, were pictured with the Jamaican Prime Minister. And predictably, British newspapers had a field day saying they were “snubbing” his family, when everyone knows that the Sussexes would rather chew their own arms off than give up their titles. They know better than anyone that the source of all their privileges is their royal connection. They are last people root for the monarchy to be scraped. But because they/their people have no foresight, they put themselves in this situation.
And for what? A seventh row seat in cramped movie theatre that barely fit Meghan’s outfit. Where popcorn crumbs are visible on the floor? And they weren’t even seated with the rest of the VIPs? Five years ago, Beyonce and Jay Z were lined up waiting to be received by the Sussexes at the Lion King European movie premiere in Leicester Square. I don’t believe that folded seats and a popcorn strewn floor was preferable to this.
What next for Brand Sussex? What never seems to be addressed by Harry and Meghan and their supporters is that: If it was the royal family that deliberately kept Harry and Meghan’s wonderful talents hidden and plotted against them....Well, what is stopping Harry and Meghan from conquering the world now?
They left the Firm four years ago. Plenty of time for Harry and Meghan to finally shine, something that the royal family refused to allow.
Where are the world leaders who want to get pearls of wisdom from Harry? Where are the companies and corporations that see the wonderful potential of Harry and Meghan?
If Harry and Meghan were such a threat to the monarchy. Okay....Let’s see them finally make their mark now that they’ve broken free of them.
What’s the hold up? I’d really love to know.
-Lady Sinclair